The potential of generative artificial intelligence across disciplines: Perspectives and future directions
In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …
garnered much interest at both personal and organizational levels. This is because of its …
[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …
and data sources, improving software's data management capabilities, and designing …
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Artificial intelligence (AI) continues to transform firm-customer interactions. However, current
AI marketing agents are often perceived as cold and uncaring and can be poor substitutes …
AI marketing agents are often perceived as cold and uncaring and can be poor substitutes …
[HTML][HTML] The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r] evolution
This manuscript draws attention to the dawn of the Fifth Industrial Revolution (5IR) and
highlights its potential for addressing a host of issues within retail and service domains. With …
highlights its potential for addressing a host of issues within retail and service domains. With …
How technology is changing retail
Retailing is undergoing a remarkable transformation brought by recent advances in
technology. In this paper, we provide a deep discussion of and look ahead on how …
technology. In this paper, we provide a deep discussion of and look ahead on how …
[HTML][HTML] Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods
Over the last decade, the importance of machine learning increased dramatically in
business and marketing. However, when machine learning is used for decision-making, bias …
business and marketing. However, when machine learning is used for decision-making, bias …
Leveraging artificial intelligence in marketing for social good—An ethical perspective
E Hermann - Journal of Business Ethics, 2022 - Springer
Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …
business and specifically in marketing. The drawback of the substantial opportunities AI …
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model
Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …
frontline robots as social actors with a high level of humanness, both in appearance and …
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives
JC Lee, X Chen - International Journal of Bank Marketing, 2022 - emerald.com
Purpose The development of mobile technology has changed the traditional financial
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
[HTML][HTML] A global perspective on the marketing mix across time and space
The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …
between a company and the marketplace. As such, it evolves together with the marketplace …