Creativity has become increasingly important for the development of tourism in cities in
recent years. As competition between cities grows, they increasingly seek to distinguish …

In the past few decades, a growing number of communities, cities, states/provinces, nations
and regions have adopted marketing and branding concepts and tools to attract investors …

Эта книга для тех, кто хочет расширить свое представление о принципах брендинга
территорий и методах их применения на практике. Благодаря многочисленным …

This article presents a structural modeling analysis of the performance determinants of
urban attractiveness, in terms of resident population and international tourism demand, in 40 …

Since the 1990s, city branding has become a key factor in urban development policies.
Cities all over the world take specific actions to manipulate the imagery and the perceptions …

City branding has joined the vocabulary of a growing number of politicians and city officials
across Europe. While most academic research in this field has focused on the concept of city …

Purpose–The branding of places has gained popularity among city officials in recent years.
Unfortunately, place marketers often disregard the complexity of place brands, as do their …

Purpose This paper aims to develop a framework that links the concepts of place branding,
place image and place reputation. Focusing on the antecedents and outcomes of place …

As the competition between them increases, cities focus more and more on establishing
themselves as brands. Consequently, cities invest an extensive amount of taxpayers' money …

Purpose–Cities increasingly compete with each other for attracting tourists, investors,
companies, or residents. Marketers therefore focus on establishing the city as a brand …