We study the market for apps on Facebook, the dominant social networking platform, and
make use of a rule change by Facebook by which highly engaging apps were rewarded with …

The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …

Despite their fairly recent emergence, start-up companies now play an important role in the
economic development of countries around the globe. These companies have fewer …

Visual content on platforms like Instagram and TripAdvisor plays a crucial role in consumer
decision-making, particularly in intangible sectors like hospitality, where consumers rely on …

El objetivo de la investigación fue analizar los esfuerzos de empresas para utilizar la red
social Facebook. Se utilizaron datos de 60 micro, pequeñas y medianas empresas (en lo …

The purpose of this research was to examine the impact of environmentally conscious
measures implemented by hotels, along with their digital marketing strategies through social …

In the backdrop of the augmented growth of micro-enterprises in Malaysia, this study
examined the effects of credibility opinion, electronic word-of-mouth (e-WOM), and social …

Phil Winters beantwortet Fragen, die Ihnen ua zum Thema CRM und Customer Experience
auf den Nägeln brennen: Wie spreche ich meine Kunden in einer immer …

In the era of the Korean Wave 4.0, it is essential to investigate how social media usage
influences Korean media consumption and then affects the future intention to consume K …

With the evolution of new media in Web 2.0, many contents have lately been doing rounds
on social media platforms liNe Instagram.'User Generated Content (UGC)'is the widely …