Economic sustainability involves the development of an organisation that meets its future
needs through an integrated policy, planning, and social learning process. The purpose of …

This study aims to develop a framework that enables green marketing practices to regulate
the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the …

There is a lack of studies that analyze simultaneously how customer, competitive, and
entrepreneurial orientations affect SMEs' innovation capabilities and performance. Hence …

Small business branding is a relatively under-researched field, and available research
largely excludes the African region. As a result, the brand development of small and medium …

Tourism branding is having central importance to promote tourism industry; however, brand
promotion is limited at local community level. Local community enterprises working on …

Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or
informally. Brand building and development are the foundations of successful businesses …