Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …

In the field of psychology, the merge of decision-theory and neuroscientific methods
produces an array of scientifically recognized paradigms. For example, by exploring …

Familiarity and novelty are fundamental yet competing factors influencing aesthetic
preference. However, whether people prefer familiar paintings or novel paintings has not …

Color is a significant interior element with the power to influence emotions and behaviors in
a particular environment. Numerous studies have investigated the impact of a single color …

Visual attention as a highly complex system is considered a scarce source. This study
investigates the distraction effect (specifically, mobile phone usage unrelated to purchasing …

Social connections are essential for human survival. Loneliness is a motivational factor for
building and maintaining social connections. Automatic attention occurs with little cognitive …

Previous research suggested a role of gaze in preference formation, not merely as an
expression of preference, but also as a causal influence. According to the gaze cascade …

When remembering an object at a given location, participants tend to return their gaze to that
location even after the object has disappeared, known as Looking-at-Nothing (LAN) …

In the present study, we recorded the eye movements of 20 criterion-based selected trainee
teachers in economics while they responded to 25 single choice (SC) items in an economic …

Eye movements are highly dependent on the task and stimuli given to a viewer. If no tasks
are specified, do individuals see the item or scene in the same way? How are one's spatial …