Understanding dynamic capabilities in emerging technology markets: antecedents, sequential nature, and impact on innovation performance in the extended reality …
C Zabel, D O'Brien - European Journal of Innovation Management, 2024 - emerald.com
Purpose The purpose of this study is to empirically investigate the role of dynamic
capabilities, specifically the sequence of sensing, seizing, and transforming capabilities, in …
capabilities, specifically the sequence of sensing, seizing, and transforming capabilities, in …
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research
N Chotisarn, T Phuthong - Cogent Business & Management, 2025 - Taylor & Francis
The marketing technology ecosystem is rapidly evolving, integrating digital tools and
platforms to transform marketing practices. This study analyses this dynamic and diverse …
platforms to transform marketing practices. This study analyses this dynamic and diverse …