Digital transformation imposes an invisible legacy on managers: the destruction of value.
Technology's ability to make services intangible can lead to irreparable losses of value to …

Beyond financial aid, crowdfunding platforms allow entrepreneurs to involve potential
customers in co-create activities to work on the project and enable entrepreneurial …

Purpose of this conceptual study is the identification of design thinking approaches and
underlying logic for increasing the value proposition to improve customer experience in …

Digital Transformation imposes an invisible legacy on managers: the destruction of value.
The ability of technology to disseminate services can lead to irreparable losses of value for …

La innovación en marketing contribuye al éxito comercial y organizacional, por ello, es
importante que se cuente con una medida para este constructo de manera integral …

The circular business models (CBMs) are not broadly adopted yet due to the lack of
widespread practices of combining environmental and economic vales, but the value …

The aim of this article is to identify the benefits perceived by individual recipients that are
achieved by consumer energy suppliers on the market, through multilateral trade …

In business to business (B2B) firms, customer journeys make up a complex myriad of
touchpoints which customers interact with during a buying process. This is a dynamic …

This study analyzes the effect of religious brand community support (RBCS) in strengthening
customer ethical perceptions (CEP) to establish trust and readiness for religious value co …

The aim of this study was to identify the preferences of final purchasers regarding the
environment of cooperation with offerors and the benefits of cooperation, as well as to …