The role of karma in sustainable consumption remains unknown. This study thus offers a
karmic perspective of pro-environmental consumption, wherein consumers' personal (moral) …

The quest for finding meaning in life is central to human existence. Evidence supporting
consumption as a source of meaning in life is scant and lies in discrete studies across …

Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …

Purpose Because steadily growing consumption is not beneficial for nature and climate and
is not the same as increasing well-being, an anti-consumerism movement has formed …

Existing research has shown that a belief in karma may negatively affect luxury consumption
because people may avoid “sinful” consumption of expensive products as a result of karmic …

Purpose The purpose of this study is to investigate how exclusivity and rarity (natural versus
virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity …

In the service industry, customers achieve life goals through experiences. In this study, we
examine the effects of customers' luxury service experiences on their life satisfaction. Using …

Poverty indicators such as income-based poverty, material deprivation, asset-based poverty,
and expenditure-based poverty each carries an aspect of economic deprivation. This current …

Purpose Though there is consensus that mindfulness induces mindful consumption (MC),
empirical testing is needed to uncover the mechanism underlying temperance behaviour in …

Purpose Digital self-expression, recently one of the most important research themes, is
currently under-researched. In this context, this study aims to propose a parsimonious …