Bridging the gap between the country and the factors of competitiveness of enterprises

V Maráková, A Wolak-Tuzimek… - Journal of …, 2023 - publikace.k.utb.cz
Enterprises desiring to be competitive have to continuously improve and react to the current
trends. It is important, therefore, to know consumers' opinions and needs to remain …

The competitive advantage of enterprises from the customer perspective

V Maráková, A Wolak-Tuzimek, M Lament, L Dzúriková - 2023 - otik.uk.zcu.cz
The ability to achieve and maintain a competitive advantage in the long term is one of the
most valuable abilities of a company in the modern economy. Companies strive to achieve a …