This chapter has two aims; firstly, to show that emerging technologies play an important and
differentiated role in the business models of media start-ups, and secondly, to show that …

In order to cope with technological change, publishing companies need to effectively
combine their capabilities and use them to support the development of new and existing …

This chapter presents two questions about how media firms are managed in an uncertain
business environment. These questions were investigated using a practice-led research …

This paper discusses the impact of the Internet on the magazine publisher's competitive
advantage on three analytic levels: the products, the company and the industry. The analysis …

Det här kapitlet handlar om nyhetsproducenter som aktörer på kommersiella
mediemarknader. Samtidigt som journalistiken fyller viktiga samhällsuppgifter, så bedrivs …

This chapter presents a story about developing and creating 'impact'with industry
stakeholders. It draws from auto-ethnographic experiences as a media management and …

The objective of the article is an attempt to identify the most important topics shaping the
media industryin the second decade of the 21st century, which can be identified with the …

Abstract PERSUASION TECHNIQUES IN TV COMMERCIALS OF DISCOUNT STORES,
TELECOMMUNICATIONS COMPANIES AND BANKS DURING THE COVID-19 PANDEMIC …

Zdaniem AB Albarrana, biorąc pod uwagę unikalny charakter mediów, badania odnoszące
się do zarządzania mediami rozwijały się w ujęciu historycznym tak, jak w przypadku innych …