Since the publication of Markus and Kitayama's pivotal article on culture and the self, the
concepts of independent, relational, and interdependent self-construal have become …

Do differences in individualism and collectivism influence values, self-concept content,
relational assumptions, and cognitive style? On the one hand, the cross-national literature …

Psychological processes influence culture. Culture influences psychological processes.
Individual thoughts and actions influence cultural norms and practices as they evolve over …

We argue that a way culture influences decisions is through the reasons that individuals
recruit when required to explain their choices. Specifically, we propose that cultures endow …

Growing numbers of people are being exposed to a second culture, yet the process by
which individuals absorb a cultural identity and the role played by second-culture exposure …

Culture is a human universal, a “good enough” solution to universal needs. It is also a
specific meaning-making framework, a “mindset” that influences what feels fluent, what is …

The aim of this study is to explore the effects of gender and salient identity on sustainable
consumption. In particular, this research investigates how gender effects on sustainable …

Through three studies, we investigated the impact of consumers' global versus local
identities on the evaluation of global products (products with the same specifications and …

We argue for the importance of a relatively new cultural distinction in the horizontal (valuing
equality) or vertical (emphasizing hierarchy) nature of cultures and cultural orientations. A …

Because of the wide acclaim received by the Malcolm Baldrige Award, it has served as a
model for national quality awards by many countries throughout the world. Some countries …