In sales settings, negativity typically manifests in two forms. Negative psychological states
(NpS), such as stress, burnout, and/or depression can result from sales activities. Negative …

The renewed interest in the market as a unit of analysis has increased adoption of a market
system dynamics (MSD) perspective. Since studies drawing on MSD have significant …

Market-shaping research assumes that firms are the primary actor to lead, manage, and
respond to the formation of markets. This viewpoint is increasingly being challenged, but …

This study analyses the influence of destination photographs' communication type and
destination country-brand logo and slogan used in ads on the tourists' visual attention and …

In the light of climate change and ever-increasing evidence of the need for urgently
changing food production and consumption, how do brands enter and leverage this debate …

Privacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing
providers (business customers) are subject to both digital privacy risks (eg, data breaches …

Marketing capabilities in business-to-business (B2B) settings are increasingly gaining
attention of international business managers and scholars. However, research has not …

There is an increasing managerial and scholarly interest in the agential efforts of firms,
consumers, public actors, and various collectives to influence market formation and …

As the Covid-19 pandemic unfolded, academics and practitioners alike wondered how and
to what extent brands should adapt their advertising and communication efforts to remain …

Purpose Anthropogenic activities such as unsustainable consumption pattern is one of the
reasons responsible for the ongoing environmental issues. Although, consumers are …