This perspective explores the integration of neuromarketing and the metaverse in
understanding and influencing consumer behavior. Neuromarketing combines …

The marketing tactic whose usage and significance have grown in recent years is sensory
marketing, which appeals to consumer's senses to influence their perception and …

Sensory marketing plays a significant role in providing consumers with experiential
marketing experiences. It involves engaging consumers through their senses of sight …

Sažetak Osjetilni marketing koncept je novijeg doba koji se prvobitno razmatrao u području
marketinga doživljaja i maloprodaje, a tek kasnije u području turizma u cilju stvaranja …

The feelings that accompany the use of a product often determines people's continual usage
of a particular brand or otherwise. Thus, this study examined the influence of costumer …

Целта на настоящата статия е да представи влиянието на елементите на сензорния
маркетинг върху потребителското поведение. За постигането на тази цел в статията се …

Цель этой статьи-представить влияние элементов сенсорного маркетинга на
поведение потребителей. Для достижения этой цели в статье ищутся ответы на …

Sensory marketing creates an impact on the sense of the consumer, where it a judgment
and behavior. The main objective of the Sensory marketing is to se the consumer's brain …