The importance of store atmospherics on consumers' shopping behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

Purpose The purpose of this paper is to (1) characterize representational and
nonrepresentational images;(2) review the literature on representational and …

Purpose This paper aims to present historical examples of collaborations between brand
strategists and artists; provide an extensive, structured overview of existing published …

Underpinned by art infusion theory and functional theories of attitudes, this present research
examines the art infusion effect on brand evaluation among consumers whose attitudes …

Underpinned by art infusion theory and construal level theory, this research examines the
role of illustrations and photographs in advertising a novel product (ie clean meat) and …

The fashion business has a dynamic that adapts to the trends that are lighthearted and
favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of …

The adoption and implementation of environmental marketing strategies is the hotel
industry's new approach to maintaining a competitive advantage and attracting more green …

Purpose The purpose of this study is to investigate the effect of brand experiences through
cafés or art spaces in luxury fashion flagships on consumers' buying behavior toward …

Purpose Design is an important construct in the retail environment literature. Yet, the
measures used for design have not followed appropriate scale development procedures …

Combinations of art and products are a classic and current topic. Examples like the
collaboration of the Medici with artists in the Renaissance or the logo development of Chupa …