As a critical strategic tool within the framework of the digital economy (DE), artificial
intelligence (AI) plays a crucial role in realizing an AI-assisted economy. This novel …

With the onset of the COVID-19 pandemic, society has increasingly relied on alternative
ways to procure goods, leading to an e-commerce boom. This study analyzes the …

MCDM has been utilized as a proficient decision-making technique for numerous decades.
Complex Proportional Assessment (COPRAS) method, a prominent technique in multi …

Electronic commerce (e-commerce) plays an essential role in developing and growing small
and medium-sized enterprises (SMEs). However, prior studies found inconsistent results …

The complex relationships between digital marketing tactics, user experience, and e-
commerce platforms are examined in this study, as well as how these relationships affect …

Studi ini meneliti bagaimana perubahan kebiasaan konsumsi di era digital dipengaruhi oleh
e-commerce dan kemudahan transaksi di Indonesia. Untuk menyelidiki hubungan antara …

Penelitian ini menyelidiki peran penting langkah-langkah keamanan siber dan keterampilan
digital dalam mendorong pertumbuhan Usaha Kecil dan Menengah (UKM) dalam ekonomi …

This study investigates the impact of digital marketing strategy, brand trust, and customer
expectations on online purchase decisions in the e-commerce sector in West Java …

This research aims to determine and analyze the influence of product quality, price and
promotion on purchasing decisions, both simultaneously and partially. This research design …

This quantitative study investigates the relationships between digital competency training,
job happiness, employee productivity, and turnover rates in the Indonesian e-commerce …