Several studies have been conducted to determine the factors influencing online consumers
to adopt the information embedded in electronic word of mouth (eWOM). The amount of …

Electronic word of mouth (eWOM) has been widely used by most consumers on different
digital platforms. This review aimed to obtain further insights into online consumer behavior …

Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …

Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …

The growth of Instagram continues, with the majority of its users being young women. This
study investigates the impact of Instagram upon source credibility, consumer buying …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …