The development of information technology, especially in the field of social media, has
created a new paradigm in the business world. Micro, Small, and Medium Enterprises …

In the current era of globalisation, rapid changes are taking place in the business paradigm.
Digital transformation has become the main key in advancing business at the global level …

SMEs play a crucial role in a country's economy, contributing significantly to GDP, job
creation, and income distribution. However, SMEs often face significant challenges …

Successful digital marketing is not just about broadcasting messages to consumers but also
about building meaningful relationships with them. This demands a more humanistic …

The advancement of digital technology has fundamentally altered the way companies
operate. Amidst this transformation, social media has emerged as one of the key forces …

The month of Ramadan often becomes a period where consumer consumption patterns and
shopping behaviors undergo significant changes. The development of technology and the …

In light of the escalating necessity for sustainability within Lebanese small to medium-sized
enterprises, these organizations are considered contributors to ecological damage. As a …

Ramadan is not only a spiritual time for Muslims but also a significant economic period,
especially for MSMEs. During this holy month, consumer demand increases significantly due …

The paper addressed how artificial intelligence can be used to improve customer
experience solutions in the Lithuanian e-commerce sector. The object of the paper is the use …

The advancement of information technology has transformed the way SMEs operate, from
marketing aspects to inventory management. Digital business opens up new opportunities …