Introduction: Over recent decades many researchers and clinicians have started to use
Virtual Reality (VR) as a new technology for implementing innovative rehabilitation …

A significant body of experimental evidence has demonstrated that it is possible to induce
the illusion of ownership of a fake limb or even an entire fake body using multisensory …

The mechanisms underlying analgesia related to social touch are not clear. While recent
research highlights the role of the empathy of the observer to pain relief in the target, the …

Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …

Virtual reality (VR) applications have emerged as nonpharmacological alternatives or
adjuncts for acute and chronic pain management, with the potential to reduce the need for …

The emotion of awe is characterized by the perception of vastness and a need for
accommodation, which can include a positive and/or negative valence. While a number of …

When we look at our body parts, we are immediately aware that they belong to us and we
rarely doubt about the integrity, continuity, and sense of ownership of our body. Despite this …

Our research proves that virtual reality (VR) technology can be used to encourage users to
adopt an alternative point of view through a virtual embodiment. Our results extend previous …

Detecting errors in one's own actions, and in the actions of others, is a crucial ability for
adaptable and flexible behavior. Studies show that specific EEG signatures underpin the …

The direct-to-consumer (DTC) neurotechnology market, which includes some brain-
computer interfaces, neurostimulation devices, virtual reality systems, wearables, and …