Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

Astoundingly, recent technological advancements have enabled robots to display emotions.
Yet, while emotional expression is valued in the field of service, understanding emotions in …

Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

Purpose This study aims to examine the effectiveness of sustainability communication on
social media. More specifically, the effects of message appeal (sensual vs guilt) and …

In the emerging transformation age, not only do experiences with transformational qualities
happen by chance, but they are induced through intentional design. This study investigates …

Destination pictures can be perceived very differently; thus, it is critical to understand what
contributes to their aesthetic perception. This study explored the aesthetic perception of 400 …

Photographs with a human element are powerful in influencing viewers' perceptions and
decision-making processes. However, rare quantitative evidence was detected about the …