Influencers have monopolized media attention in recent years, the result of a long process
lasting two decades dating from the rise of blogging at the beginning of the twenty-first …

Research on the processes of mediatization aims to explore the mutual shaping of media
and social life and how new media technologies influence and infiltrate social practices and …

Technology may facilitate health and wellbeing consumer engagement. When there is scant
public health provision and socio-cultural norms marginalize consumers stigmatized from …

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been
revised and updated to reflect the fast-changing world we live in. The new state of the art …

Contemporary, or so-called fourth-wave feminism has heralded an era of online activism
which celebrates the potential of this space to reconfigure and reorder gender relations. In …

Culturally oriented consumer research has predominantly been framed by two ideal types of
reflexivity, which we characterize as existential and critical reflexivity. Drawing from our …

All bodies are good bodies. There's no wrong way to have a body. All bodies are beautiful.
Beauty comes in every shape and size. Honor my curves. Plus is equal. It's time for us to …

Despite increasing studies of information technology (IT) monitoring, our understanding of
how IT-mediates relations between the watcher and watched remains limited in two areas …

Social media is abound with women writing about consumption goods and practices
associated with femininity and heterosexual nuclear family life, such as being married …

This article interrogates how body positive and fat activist blogs offer alternative ways of
feeling one's body, using the Finnish More to Love (MTL, 2009–2013) and its successor …