In practice, many manufacturers not only utilize traditional e-commerce sales channels, but
also open live streaming sales channels to sell products. For the live streaming sales …

With the rise of social media, social media platforms such as Instagram, TikTok, YouTube,
and Twitter have been the venues to promote products in the era of digitalization. We …

Owing to the rapid development of live-stream e-commerce, firms are selling their products
directly to consumers via live-stream (LS), a business practice known as LS selling. This …

Live streaming selling is an emerging business mode to promote sales volume by
cooperation between the members in e-commence supply chains and the key opinion …

AI livestream with virtual anchors enables the global brands to promote products by
transcending cultural disparities. So the novel business model incorporating AI livestream in …

To improve consumers' trust in products quality and stimulate their purchase intention, some
manufacturers have opened live streaming sales channels (live streaming channels) on the …

The launch of a new product is key to any firm's success. Meanwhile, key opinion leaders
(KOLs) have unique advantages in launching a new product in the supply chain, because …

Purpose This research paper aims to investigate the critical factors influencing the live
commerce industry and their implications for Key Opinion Leaders (KOLs) and brands …

Livestream selling is booming in the digital economy era. In practice, for the benefits such as
consumer utility enhancement and the reduction of supply-preference mismatch, many …

Livestreaming, now one of the most popular selling methods in e-commerce, affects
consumers' shopping behaviors and firms' operations management. Compared with the …