Norms can be powerful motivators of conservation behavior. Research has distinguished
between subjective or injunctive norms, descriptive norms, and personal norms. To date …

Research suggests that encouraging motivated residents to reach out to others in their
social network is an effective strategy for increasing the scale and speed of conservation …

As biodiversity loss and climate change accelerate, more people worldwide are engaging in
conservation behaviors to “do their part.” Yet, individual behavior change alone is …

Encouraging motivated landowners to not only engage in conservation action on their own
property but also to recruit others may enhance effectiveness of conservation on private …

While studies have examined factors influencing individual pro-environmental behavior, less
research has examined the drivers of “diffusion behaviors” that disseminate new information …

Increasingly, scholars have sought to understand the role of collective action across property
boundaries to address natural resource management challenges. Although the growing …

The concept of 'peopled landscapes' is based on the notion that it is not possible, nor
socially or politically desirable, to remove people from the environment in the era of the …

Effectively managing invasive plants across forested landscapes requires voluntary control
by 10.7 million family forest owners (FFOs) who own 36% of forestlands in the USA. The …

Effective invasive plant management requires collective action. However, little is known
about what motivates individuals to work collectively. We conducted a mail survey of 2,600 …

Invasive terrestrial plants globally threaten agricultural and natural systems. Prolific
dispersal mechanisms enable “weeds” to colonize across ownership boundaries …