The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Given the increasing number of personalized ads and the prevalence of media multitasking,
understanding the impact of online privacy concern on ad outcomes is important. However …

Social media is considered to be one of the greatest environments in which users interact
with each other. This is also used by marketers in promoting their products to target …

This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

As companies increasingly use social media as the platform for promoting their products and
services, it is critical for consumers to be receptive to social media advertising (SMA) …

With the outbreak of COVID-19, online sharing of rumors about the disease is of growing
concern worldwide. Drawing on the stimulus–organism–response (S–OR) framework, this …

Abstract Home Internet of Things (IoT) services are expected to augment the efficiency and
comfort of users' daily lives; however, this expectation is eclipsed by concerns regarding …

Mothers are among the original social media influencers and their social media content
plays a vital role in supporting and sustaining motherhood through relationships of social …

Purpose Message stream advertising (MSA) has become an increasingly popular option for
advertising on mobile social media. However, MSA is often avoided by consumers, and this …

This paper examines the extent to which the level of personalization in advertisements on
social networking sites from four online sources affects source attitudes. Based on the …