Purpose The purpose of this paper is to investigate why do people spectate eSports on the
internet. The authors define eSports (electronic sports) as “a form of sports where the …

How is consumer desire transformed by contemporary technology? Most extant theory holds
that technology rationalizes and reduces passion. In our investigation of networks of desire …

Within the gaming industry, live-streaming is becoming very popular as a form of online
entertainment. Especially the so called social live streaming services (SLSSs) as a new type …

Drawing on actor-network theory (ANT), this paper develops a 'more-than-human'conception
of netnography to extend current thinking on the scope, focus and methods of netnographic …

This research highlights the contributions of the socio-cultural approach to the study of the
concept of consumer brand engagement (CBE). To this end, an integrative analysis first …

Résumé La présente recherche met en avant les contributions de l'approche socio-culturelle
à l'étude du concept de l'engagement du consommateur envers la marque (ECM). A cette …

In this chapter, we describe and provide an historical account of the emergence of 'e-
sports.'While not often acknowledged as a 'traditional sport,'e-sports have in recent years …

Countries all around the world are increasingly coordinating their strategic responses to
global health emergencies inside specialized new command centres called emergency …

With both the ubiquity of the Internet and speedy access, esport [ie,“competitive video
gaming (broadcasted on the internet)”(Hamari & Sjöblom, 2017, 211)] continues to grow in …

How are collaborative practices orchestrated in online communities? Prior studies on
collaboration in communities have demonstrated that collaboration among prosumers …