There is growing evidence that entrepreneurship marketing is becoming an important topic
globally. The reasons for this are well founded. In a context of tumultuous global economic …

This chapter explains the contribution of the informal sector to the development of both
developed and emerging market economies and discuss the prevalence of the informal …

Enterprise growth has long been viewed as a strong success indicator. The literature on
enterprise growth is however fragmented. This paper determines the major factors identified …

Purpose–The purpose of this paper is to examine how market leaders use marketing
strategies to maintain strong performance in their respective sectors within different …

Enterprises operating at the Base of the Pyramid (BoP) find it difficult to simultaneously
achieve economic (profitable growth) and social (poverty alleviation) outcomes. This study …

II Preface indicators are necessary criteria but not sufficient factors for achieving the state of
competitiveness in the real estate sector. There is a need of addressing the sector's …

Igba-Boi model of entrepreneurship incubation among the Igbos in south-eastern Nigeria
records outstanding and robust successes in producing entrepreneurs with global impact …

The research focused on a critical appraisal of the implications of green marketing for a
developing economy. The study sought to investigate the extent green marketing is …

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed
in Business Marketing in an Emerging Africa is a comprehensive application of the most …

The present paper explores, theoretically, and empirically, whether compliance with the
International Code of marketing of breast-milk substitutes impacts on financial performance …