Brand hate: A systematic literature review and future research agenda
A Yadav, S Chakrabarti - International Journal of Consumer …, 2022 - Wiley Online Library
With the upsurge in academia's interest in understanding the feeling of hatred toward brands
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
Citizens' trust in government as a function of good governance and government agency's provision of quality information on social media during COVID-19
M Mansoor - Government information quarterly, 2021 - Elsevier
Evidence from literature reveals that good governance practices influence citizens' attitudes
and behaviours towards the government. Therefore, grounded on the good governance …
and behaviours towards the government. Therefore, grounded on the good governance …
Utilitarian, hedonic, and self-esteem motives in online shopping
Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …
The phenomenon of brand hate: A systematic literature review
M Taqi, RP Bagozzi, T Tuğrul… - Journal of Marketing …, 2024 - Taylor & Francis
Research on the positive emotions that consumers develop toward brands is well-
established in the marketing literature. Studies on the negative consumer emotions toward …
established in the marketing literature. Studies on the negative consumer emotions toward …
Mass prestige, brand happiness and brand evangelism among consumers
Grounded on the Masstige theory, this study examines the direct and indirect impact of Mass
Prestige of a Brand (MPB), Brand Perception (BP), and Propensity to Pay the Premium …
Prestige of a Brand (MPB), Brand Perception (BP), and Propensity to Pay the Premium …
Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism
Grounded in the behavioral reasoning theory, this study aims to determine the impact that
green brand awareness (GBA) and perceived green brand credibility (PGBC) have on …
green brand awareness (GBA) and perceived green brand credibility (PGBC) have on …
Perceived effectiveness of e-governance as an underlying mechanism between good governance and public trust: a case of Indonesia
Purpose This study aims to investigate the association of perceived accountability,
perceived responsiveness and perceived transparency, and public trust in local government …
perceived responsiveness and perceived transparency, and public trust in local government …
Predictors of pro-environmental behavior: Moderating role of knowledge sharing and mediatory role of perceived environmental responsibility
M Mansoor, TI Wijaksana - Journal of Environmental Planning and …, 2023 - Taylor & Francis
The climate crisis is accelerating at an unprecedented rate which can be overcome by
depicting pro-environmental behaviors in personal, household, and industrial consumption …
depicting pro-environmental behaviors in personal, household, and industrial consumption …
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?
Limited research has investigated the consequences of brand hate, particularly the
pathways and contingent factors. This study addresses a critical gap by investigating the …
pathways and contingent factors. This study addresses a critical gap by investigating the …
Impact of energy efficiency-based ICT adoptions on prosumers and consumers
Grounded in the motivation theory, this study examines the impact of green intrinsic
motivation (GIM) and green thinking (GT) on the energy efficiency behavior (EEB) of the …
motivation (GIM) and green thinking (GT) on the energy efficiency behavior (EEB) of the …