Market competition is not only related to the number of sales of the company's products but
also competition to attract the attention of consumers. The company will implement a …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

Despite tons of studies on Islamic banking (IB) behavior, there is a lack of understanding of
the Millennial generation's attitude to and subjective norms surrounding Islamic banking, as …

Purpose This paper aims to investigate the key characteristics of parent brands and the
relationships among customer perceived value (a second-order construct containing …

针对消费者购买意愿相关研究偏重问卷设计与实验分析的现状, 使用B2C 电商网站数据,
从品质感知价值, 价格感知价值, 服务感知价值, 社会感知价值4 个维度, 采用深度学习模型提取 …

Purpose Product as a service (PaaS) is a method of business innovation for traditional
product companies to make their offerings more attractive, move up the value chain and find …

The methods consumers use to reduce their perceived risk and make reasonable purchase
decisions can be synthesized under the umbrella term “consumer information search …

This descriptive research uses multiple methods to understand consumers' interactions with
hand sanitizer packaging at the point of purchase during the coronavirus pandemic. An …

The aim of the study is to investigate the consumer behavior towards Fast Moving Consumer
Goods. Consumer behavior consists of the activities people engage in when selecting …

Purpose: To explain the effect of product quality, price perception, online distribution, and
social media promotion on attitudes, customer satisfaction, and local brand love. Research …