Introduction The global alcohol industry sponsors social/music events targeting young
people; however, existing literature focuses on Westernised contexts. Given the decline in …

Background Health prevention campaigns often face challenges in reaching their target
audience and achieving the desired impact on health behaviors. These campaigns …

Attitude and social cognition research often tests dissociations in performance on “explicit”
and “implicit” measures using tasks that widely differ from each other. This prevents a clear …

Background Evidence demonstrates that seeing alcoholic beverages in electronic media
increases alcohol initiation and frequent and excessive drinking, particularly among young …

The push strategy of anti-alcohol campaigns targeting young people, both in traditional
media and on social media, has shown a limited capacity to contribute to the development of …

Purpose The aim of this research is to explore content, traffic and visibility on four social
platforms to boost social visibility. Design/methodology/approach The study explores …

In most countries, the alcohol industry enjoys considerable freedom to market its products.
Where government regulation is proposed or enacted, the alcohol industry has often …

In New Zealand (NZ), alcohol causes an estimated 5.4% of all deaths, resulting in over
13,000 years of life lost annually. 1 Alcohol use drives health inequities and remains the …

Determining the prevalence of alcohol-related content on social media is important to guide
education initiatives and interventions in this space. We aimed to assess the performance of …

The contribution of uncontrolled processes to evaluative learning has been examined in
evaluative conditioning procedures by comparing evaluations of conditioned stimuli …