Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

This study conducts a literature review and thematically synthesizes 71 OTC articles
published from 2002 to 2020, primarily from the leading hospitality and tourism journals. The …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

Understanding visitors' pro-environmental behavior is vital as sustainability is currently a
critical issue in the museum industry, yet visitors' pro-environmental decision-making …

Virtual communities form the principal environment favoring provider-client interaction.
However, questions regarding the way to manage these communities so that they might …

Purpose This paper aims to examine the joint role of the pandemic-induced source of crisis
(ie health and social crisis) based on Maslow's Hierarchy of Needs and message appeal in …

This study proposes a three-dimensional conceptualization of consumer value co-creation
and examines perceived online interactivity as its major antecedent in the context of the …

For marketers of virtual travel communities (VTCs), a vital issue is to understand how to
maintain consumer stickiness and loyalty. Although existing studies have tried to explore this …

Purpose The purpose of this paper is to identify the effect of people's personality on driving
behavior and traffic accidents and violations in the province of South Sulawesi …

Nowadays, numerous companies present themselves on social networking sites (SNSs) by
establishing brand communities to maintain continuous interaction with existing and …