[HTML][HTML] Setting the future of digital and social media marketing research: Perspectives and research propositions

YK Dwivedi, E Ismagilova, DL Hughes… - International journal of …, 2021 - Elsevier
The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda

GS Etim, EE James, AN Nnana… - Journal of Business …, 2021 - al-kindipublisher.com
This study examined E-marketing strategies and performance of small and medium-sized
enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing …

[PDF][PDF] Estimation of the Marketing Activity of Banking Structures.

N Shpak, I Kulyniak, M Gvozd… - Acta Universitatis …, 2020 - pdfs.semanticscholar.org
Well-designed marketing activities and the use of modern marketing tools can increase the
competitiveness of banks on the market. Given this fact, the main purpose of the study is to …

Organizational opportunities through digital and social media marketing

KP Reddy, V Chandu, B Shifaly, B Likhitkar… - … Business Policies for …, 2023 - igi-global.com
The internet and social-media have altered customer behaviour as well as the methods in
which businesses operate. Organizations may benefit from digital and social-media …

Implementing e-marketing in small and medium-sized enterprises for enhanced sustainability

EM Denga - Advancing SMEs Toward E-Commerce Policies for …, 2023 - igi-global.com
E-marketing is a strategic marketing approach that has revolutionized how marketing is
executed by transitioning from traditional to internet-based platforms. It has significantly …

Strategic Planning in Digital Marketing: Bibliometric and Content Analysis

IK Ratih, MS Salahudin, S Hanoum… - International Journal of …, 2023 - journal.its.ac.id
Purpose–This study is aimed to map the trend, conceptual structure, and characteristic of
strategic planning in digital marketing research. Methodology–This study uses Performance …

Organizational Opportunities Through Digital‐and Social‐Media Marketing for Sustainable Businesses

K Pradeep Reddy, V Chandu, C Sahyaja… - … for Resource and …, 2024 - Wiley Online Library
The “internet and social‐media” have altered customer's behaviors as well as the
businesses' operating methods. Organizations may benefit from “digital‐and social‐media …

[PDF][PDF] The influence of blockchain on social media marketing in South African banking institutions

M Moche - 2023 - etd.cput.ac.za
Financial institutions operate in a very competitive environment to better serve and retain
their clients. As a result, financial institutions are increasingly embracing innovative ways …

[PDF][PDF] ELECTRONIC MARKETING AND CUSTOMER RETENTION IN THE FAST FOODS INDUSTRY IN YENAGOA, BAYELSA STATE

B Ekankumo, O Perearau - 2024 - abjournals.org
Fast food businesses are known to be affected by some existential problems. This economic
sector faces problems ranging from insufficient capital, lack of efficient manpower, inefficient …

[PDF][PDF] Interface of Social Media and Financial Products: An Integrative Literature Review

F Bhateja - Gyan Management Journal, 2023 - gjimt.ac.in
ABSTRACT INTRODUCTION AND PURPOSE OF THE STUDY: This study delineates the
primary domains and existing dynamics of the interface between social media and financial …