Manufacturers throughout the world are facing major new challenges, including shorter
product life cycles and increasing competition. As companies strive to rationalize …

Interest in mass customization (MC) is increasing in both industry and academia. Academic
research on MC implementation guidelines (IGs) has, however, lagged behind other …

A great challenge facing industry today is managing variety throughout the entire products
life cycle. Drivers of products variety, its benefits, pre-requisites and associated complexity …

Knowledge-based Configuration incorporates knowledge representation formalisms to
capture complex product models and reasoning methods to provide intelligent interactive …

Online customization is very popular among consumers in current e-commerce because of
its flexible customization time and diverse product attributes. This paper establishes a dual …

Business and operations strategists have long sought to formulate strategies that would
serve profitably for a market of one. Two decades after its conception, there is growing …

Purpose–Modules and modularity have been popular concepts in operations research and
management rhetoric for decades. Nevertheless, it seems that there is no single universal …

Purpose–Modularity has been identified as one of the most important methods for achieving
mass customization. However, service models that apply varying levels of modularity and …

Research on modularity and commonality has grown substantially over the past 15 years.
Searching 36 journals over more than the past 35 years, over 160 references are identified …

Complexity is a significant concern to managers and can undermine operational
performance if not managed well, or if managed well could be used to strategic advantage …