Why do many societies moralize apparently harmless pleasures, such as lust, gluttony,
alcohol, drugs, and even music and dance? Why do they erect temperance, asceticism …

Although humans are hard-wired to pursue sensory pleasure, they show considerable
heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory …

Why are some people more successful than others? In addition to individual factors (eg self-
control), research has recently suggested that the quality of people's interpersonal …

Why do many people moralize harmless bodily pleasures, such as gluttony, masturbation,
and drinking alcohol? In four pre-registered experiments (N> 2,700), we investigated …

We review a program of research examining three questions. First, why is the morality of
people's behavior inconsistent across time and situations? We point to people's ability to …

Purpose Given that women around the world face more exclusion in terms of limited access
to economic and innovation activities than men do, it is understandable that some female …

Earlier research shows that feelings of power increase a sense of social distance toward
others. In this research, we show that there are two sides to this effect. On the one hand …

This research tested the “bad influencer” effect, whereby consumers are less willing to
connect with people on social media who post about their indulgence (vs. self-control) with …

Consumer researchers have historically shied away from explicitly assessing the moral
“rightness” of consumer decisions. In this article, however, we argue that experimental …

We agree with Fitouchi et al.(2022) that self-denial is sometimes moralized to signal capacity
for cooperation, but propose that a person's cooperative character is more precisely judged …