Pandemics have been an unfortunate but consistent facet of human existence over
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …

Financial decisions can have lasting consequences for consumer welfare and other
important decisions. This review summarizes contemporary literature on financial decision …

Firms are under increasing pressure to justify their marketing expenditures. This evolution
toward greater accountability is reinforced in harsh economic times when marketing budgets …

Business cycles (BCs) may affect entire markets, and significantly alter many firms'
marketing activities and performance. Even though managers cannot prevent BCs from …

Major economic crises create financial and normative stressors, affecting consumers long
after economies technically leave recession. Consumer adaptations to these stressors …

Although parents often try not to favor one child, we examine whether specific environmental
factors might bias parents to favor children of one sex over the other. This research draws on …

Drawing on the signaling theory perspective, this study examines the effect of perceived
country of origin on brand performance during economic contractions. The authors specify …

Purpose Following behavioral finance and monetary wisdom, the authors theorize: Decision-
makers (investors) adopt deep-rooted personal values (the love-of-money …

Purpose This paper investigates the effect of marketing variables and consumer personal
characteristics on store brand choice over national brands in times of crisis in France. It also …

Given that avoidance motivation is often related to negative outcomes, it is surprising that
little research has investigated the economic factors that correlate with avoidance …