Marketing to ethnic minorities in Britain
S Nwankwo, A Lindridge - Journal of Marketing Practice: Applied …, 1998 - emerald.com
The ethnic minority population in Britain is sizeable and represents a viable and untapped
market segment. In today's fragmented and increasingly turbulent markets, ethnic marketing …
market segment. In today's fragmented and increasingly turbulent markets, ethnic marketing …
The Marketing Challenge of Multiculturalism: An Exploratory Study
JF Aiyeku, S Nwankwo, AO Ogbuehi - Proceedings of the 1997 World …, 2015 - Springer
This paper examines the diverse cultural composition in Europe and how it poses great
potential and challenge for marketers in the region. Multicultural Marketing practice in …
potential and challenge for marketers in the region. Multicultural Marketing practice in …