In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

The comprehensive evaluation of the performance of a recommender system is a complex
endeavor: many facets need to be considered in configuring an adequate and effective …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Shopping convenience can be turned into a competitive advantage for online grocery
retailers. Consequently, we study how personalized product recommendations …

The integration of technology in business strategy increases the complexity of marketing
communications and urges the need for advanced marketing performance analytics. Rapid …

Purpose The financial technology (FinTech) era has brought a revolutionary change in the
financial sector's customer experiences at the national and global levels. The importance of …

Purpose Customer service conversations are becoming increasingly digital and automated,
leaving service encounters impersonal. The purpose of this paper is to identify how …

This study reviews the relationship between customer perception factors and AI-enabled
customer experience in the Ecuadorian banking industry. The study employs a self …

One reflection of the digital age is creating personalised experiences in different ways by
collecting and processing personal level information about individuals. Understanding and …

With TikTok rising in social media, the heterogeneity of users creates diversity in motives for
using it. The issue of which profiles of TikTok use motives can be identified warrants greater …