Purpose The purpose of this study is to investigate how the digital competence of
academicians influences students' engagement in learning activities in the face of the …

The increasing development and use of artificial intelligence technologies emphasizes the
need to integrate them into the Salesforce platform. As a cloud-based platform, Salesforce …

Purpose This viewpoint article considers the impact of the latest developments in information
and communications technology on the automation of and support for marketing and sales. It …

International accreditation is becoming an important priority for many universities. In Gulf
Cooperation Council (GCC) countries, internationalisation is increasingly becoming an …

Title: The Routledge companion to marketing research/edited by Len Tiu Wright, Luiz
Moutinho, Merlin Stone and Richard P. Bagozzi. Description: New York: Routledge, 2021 …

Purpose The purpose of this article is to show the relationship between changes of industry
business model on the supplier side and changes in business model on the client side …

This research examines the economic effects of Salesforce, a prominent customer
relationship management (CRM) platform recognized for its innovations in cloud computing …

Toyota uses social media marketing strategies Instagram to promote its products and
include important information about the automotive industry to influence social media …

Abstract During COVID-19 pandemic Higher Education Institutions (HEIs) faced challenges
that hinders the business continuity as well as the delivery of teaching programmes …

Implementing Information Technology (IT) in small and mediumsized enterprises (SMEs) is
critical in promoting sustainable business practices, especially in developing European …