This study examines the relationship between instrumental timbre and brand personality
and its underlying mechanisms. Our findings demonstrate that the connotative meanings of …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

The interior design of hospitality settings is crucial for distinguishing a brand from its
competitors. Drawing on color marketing and brand personality theories, this paper posits …

The field of sonic branding has grown rapidly in recent years. While the majority of the
developments in this area have thus far been led by practitioners, it is important to …

Purpose This study investigates the sound features of short video advertisements (ads)
released by enterprises entering the social e-commerce market and tests whether they are …

The purpose of this study is to explore the strategic utilization of sound and music in brand
communication, known as sonic branding, with a particular emphasis on the telecom sector …

After more than 40 years of research on the use of music in retail environments, researchers
agree that music has positive effects at the POS. A meta-analytic review of 25 studies …

This thesis investigates the impact of sogo music on consumer perception and behaviors.
The sogo elements were deconstructed into frequency (high vs. low), tempo (slow vs. fast) …

The appearance of sound in advertising messages will connect consumers with a brand
more easily and effectively. Brand sound is the use of sound to enhance brand recognition …