Purpose This study aims to synthesize and integrate findings from diverse research on the
antecedents and moderators of customer loyalty in the banking sector. Through a …

Purpose This study aims to test the empirical Islamic bank customer loyalty model with the
perspective of mosques as customers. Design/methodology/approach The type of research …

Purpose While the Noble Quran dictates the prohibition of interest, conventional banks
promote Islamic banking by opening Islamic banking windows. Against this backdrop, this …

Purpose The purpose of this study to explore the perception, satisfaction, awareness and
attitude levels of clients towards Islamic banking in Oman. By recognizing the elements …

Suatu organisasi bisnis dapat meningkatkan kinerja bisnisnya dengan menciptakan
pelanggan yang loyal terhadap produk maupun organisasinya, dengan kata lain, loyalitas …

Online marketing strategies are a requirement for every institution in responding to the
intensity of technology use in society. This paper aims to explain the need for online …

In today's digital age, where consumers are inundated with a barrage of information and
choices, the ability to tailor marketing efforts to individual preferences has become a …

This study examines customers' acceptance of Islamic banking products offered by Islamic
banks' windows in Ivory Coast and explores the relationship between product acceptance …

There is an overwhelming consensus in the literature that Islamic banking has been
suffering from a negative image. Surely, Islamic banking has been promoted in the Muslim …