Background The tobacco industry denies that their marketing is targeted at young
nonsmokers, but it seems more probable that tobacco advertising and promotion influences …

OBJECTIVE To provide a comprehensive review of interventions and policies aimed at
reducing youth cigarette smoking in the United States, including strategies that have …

The Economics of Health and Health Care is the market-leading health economics textbook,
providing comprehensive coverage of all the key topics, and balancing economic theory …

Media, from television to the “new media”(including cell phones, iPads, and social media),
are a dominant force in children's lives. Although television is still the predominant medium …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

This book provides the first multidisciplinary and nonpartisan analysis of how the United
States should decide on the legal status of cocaine, heroin and marijuana. It draws on data …

Many advertisements these days make us feel as if we have an intimate, even passionate
relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking …

Using the media to promote public health is an innovative and valuable approach. Media
Advocacy and Public Health develops the concept of media advocacy as a central strategy …

Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …