This paper explores social media marketing strategies applied by Canadian universities as
a tool for institutional branding, recruitment and engagement of home and international …

Attracting international students is increasingly important for higher education institutions. In
order to contribute to the understanding of how international students choose a university …

Objective: The purpose of the following study is to examine the approach to social media of
European and North American higher education institutions ranked in the Top 100 on the …

The purpose of this literature review aims to critically examine over two decades of research
concerned with study abroad participation in the United States. Research questions framing …

International work placements are an increasingly important way for universities to enhance
their internationalisation strategies and develop student learning. However, the increase in …

Participation in study abroad programs (SAPs) is widely viewed as offering important
professional and personal benefits for college students. This study applies the Theory of …

This paper investigates the interplay between language and intercultural communication
with a special focus on the importance of working knowledge of foreign languages other …

Monografia jest poświęcona wzajemnym relacjom między językiem a komunikacją
międzykulturową ze szczególnym uwzględnieniem znaczenia znajomości języków obcych w …

Sažetak There have been only a few attempts of setting journalism education in the context
of sustainability so far, but there is no theoretical proposition of the general paradigm of …

Globalization of business skills has become critical as employers have a requirement for
culturally adaptable marketing and business graduates who are “work ready” in either …