The fashion industry is now in the eye of the storm for what concerns sustainability because
of the enormous impact that such a business area has on the environment. To exploit the full …

The global leather industry has been at the receiving end of various environmental and
ethical backlash as it mainly relies on animal agriculture which contributes to deforestation …

Underpinned by art infusion theory, this present research examines the effect of art infusion
on brand attitudes under different brand conditions (ie pro-environmental luxury brands and …

Blockchain Technology has shown tremendous potential to be a foundation for the currently
shifting paradigm towards more traceable and transparent supply chains. This review …

The primary research objective was to test the masstige model, which is a mechanism to
explain the relationship between symbolic value associated with a brand and brand …

This article lays the foundations for an emerging research stream introducing a new
framework: transformative luxury research (TLR). The framework conceptualizes the …

Purpose Fashion brands are one of the strongest means of expressing consumers identity.
This study explores and empirically validates the concepts of brand love and hate for …

This study analyses the relationships of the antecedents of “extreme negative affect” toward
luxury brands. The results show that the first‐order predictors of luxury brand hate were …

Based on the theoretical underpinning of stakeholder's perspective and sustainability model,
the study aims to explain how the board of governors could enable agile non-profit …

In recent decades, rapid growth has been observed in the incorporation of sustainability into
marketing. Accordingly, the contrasting relationships between them have been carefully …