In a constantly changing and increasingly globalized world, religion still plays a significant
role in influencing social and consumer behavior. This study will analyze what influence …

Purpose–The purpose of this study is to synthesize the existing research on Islam and
advertising with the perspective of the Salafi authority of Saudi Arabia. This study is an …

Combining historical and ethnographic analysis, this book deals with the making of the
heterosexual imagination from the beginning of the twentieth century to the present in the …

The advertising of controversial products/services and the use of controversial images to" cut
through the clutter" in the marketplace appears to be increasing around the world. However …

In the decades following India's opening to foreign capital, the city of Bangalore emerged,
quite unexpectedly, as the outsourcing hub for the global technology industry and the …

Purpose The main purpose of this research is investigating the role of religion in sculpting
blood donation behavior in younger adults by using the theory of planned behavior (TPB) …

By considering a variety of films, in chronological sequence, I tried to make understandable
the representations of Asians, and especially Vietnamese, by European and American …

This article reconsiders the present-day automation of work and its transformation of who we
are as humans. What has been missing from this important conversation are the social …

Purpose The purpose of this paper is to examine a three-way interaction between the two
motivational orientations of religiosity (ie intrinsic and extrinsic) and recognition (in this …

Purpose–In recent years, increasing competition in communicational network of Iran has led
to attracting more attention to marketing and particularly, advertising activities. The aim of …