Static models of culture's influence have given way to a dynamic view, which identifies not
only differences across cultures in people's judgments and decisions, but also the situations …

The study explores the influence of the independent and interdependent self-construals on
actual purchase behavior and the mediating role of consumer preferences for symbolic and …

Although increasing numbers of people live in multicultural environments devoid of a
dominant culture, little is known about how, in such environments, they deal with the …

In today's global business environment, where multinational companies are pressed to
increase revenues in order to survive, creativity may hold the key to ensuring their new …

Purpose–This paper aims to examine consumption behavior to understand how individuals
become culturally plural consumers through exploratory research conducted in one of the …

Some marketers use game settings to offer deals. Though research has studied the
conditions under which consumers engage in such games, we know little about how they …

The argument presented in this paper is that today's workplaces and universities both
require and promote individual and collective responsibility for work and that students need …

There are growing interest in the consequences of culture for global marketing and
advertising and many recent researches urged companies to consider the necessity of …

The purpose of this study is to explain Luxembourg people's high scores on the measure of
happiness by looking into the relationship between happiness and culture, as measured by …

This study examines shopaholics in the UK and Taiwan, focusing on the role of information
search and product knowledge. Specifically, we compare the levels of compulsiveness in …