The Meat of the Matter: The Effect of Science-based Information on Consumer Perception of Grass-fed Beef

KD O'Brien, CN Baker, SA Bush… - Journal of Applied …, 2023 - newprairiepress.org
Abstract In the United States, there is a growing disconnect between consumers and their
food source, leading to a lack of knowledge and trust in the agricultural food system …

Informing Science Communication to Recruit Graduate Students Using Cultural Dimensions, Audience Segmentation, and Uses and Gratifications

AR Byrd - 2024 - search.proquest.com
Graduate students are often overlooked as a critical audience when universities strategically
communicate scientific research, and few resources are traditionally dedicated to graduate …

Communicating Research from a Land Grant University Using Social Media: Exploring Source Credibility Across Audiences and Platforms

AR Fortner - 2021 - search.proquest.com
With skepticism high among select audience groups regarding agricultural and
environmental topics, Land Grant Universities (LGUs) are challenged to communicate …