Factors influencing customers' green purchasing intention: evidence from developing country

RC Chanda, SM Isa, T Ahmed - Journal of Science and Technology …, 2024 - emerald.com
Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework

D Chakraborty, A Siddiqui, M Siddiqui… - Journal of Retailing and …, 2022 - Elsevier
The research intended to study the consumer's buying behaviour of Ayurveda products by
examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour …

The mediating effect of consumers' price level perception and emotions towards supermarkets

AC Cakici, S Tekeli - European Journal of Management and Business …, 2022 - emerald.com
Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …

Impact of perceived quality, perceived value and perceived price on satisfaction and purchase intention towards eco-friendly products

SB Walia, H Kumar - International Journal of Green …, 2022 - inderscienceonline.com
The proposed study aims to understand the association between the perceived quality,
perceived value and perceived price on satisfaction and purchase intention towards eco …

Factors influencing purchase intention for recycled products: A comparative analysis of Germany and South Africa

T Dobbelstein, C Lochner - Sustainable Development, 2023 - Wiley Online Library
Due to an increasing demand, companies have started producing recycled products.
However, little is known about the specific purchase behavior. Hence, this study analyses …

The effect of message framing on consumers' intentions to purchase recycling-aiding products in China

Y Li, D Yang, Y Liu - Sustainability, 2021 - mdpi.com
Recycling can benefit our community and the environment to a considerable degree through
the link between collection and processing. Governments and companies make substantive …

Examining the impact of environmental-beliefs on green purchase intentions via price sensitivity as moderator

NA Marwat, DRS Ahmad… - City University Research …, 2022 - cusitjournals.com
Based on the theory of planned behavior this research investigates the role of ecological
belief system on green purchase intentions with role of price sensitivity as moderator …

Examining the effect of consumption values on green FMCG purchase behaviour: a focus on the theory of consumption values

TKA Peiris, D Jasingha, MSH Rathnasiri - … & Sustainability: An Arab …, 2024 - emerald.com
Purpose This study investigates the influence of consumption values on green Fast-Moving
Consumer Goods (FMCG) purchase behaviour in the context of green household cleaning …

Influence of Social Media Marketing on Brand Consciousness, Brand Trust and Purchase Intention with Reference to Fast Fashion Industry.

N Sarin, P Sharma - IUP Journal of Marketing Management, 2023 - search.ebscohost.com
The study analyzes the impact of Social Media Marketing (SMM) activities on Brand
Consciousness (BC), Brand Trust (BT) and Purchase Intention (PI) of fast fashion …

Brand as a marketing tool for growth in organic sales: Evidence from Ukraine

I Koshkalda, L Bezuhla, O Nihmatova… - … Journal of technology …, 2020 - intellectdiscover.com
This article examines the role of a brand as a marketing tool for improving the sales of
organic products. The study observes the features of the organic brand, namely consumer …