Research question Existing team identification research uses various definitions,
conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical …

Over the last two decades, the number of studies examining the roles of the core sport
product, ancillary services, social interactions among consumers, and relationship marketing …

Food delivery applications (FDAs) represent a category of mobile applications that are used
by consumers to order food online. The popularity of these FDAs has been growing …

Self-identity is considered as a useful additional predictor in the theory of planned behaviour
(TPB). However, previous research generally assessed the impact of pro-environmental self …

This study explores the environmentally responsible behavior of tourists engaged in
ecotourism. It proposes a behavioral model in which perceived value, satisfaction and …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

This study aims to empirically test a model linking involvement, experience quality,
satisfaction, and recommendation intention. The study also analyzes the mediating effect of …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

A worldwide phenomenon is occurring whereby tourists visit specific locations due to the
content of pop culture. This study applies the concept of pop culture involvement to tourism …

Event Studies is the only book devoted to developing knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …