Purpose The purpose of this study is to analyze the influence of the emotional experience
(EE) and the image of the tourist destination on the satisfaction of the domestic tourist and …

Climate complexities and environmental problems not only brought changes in
organizational practices but also changed the consumer purchasing pattern. Consumers …

In the post-COVID era, while the use of technology-enabled contactless financial services is
growing, it is more critical than ever to match the rising customer expectations by aiding …

Marketing is an important activity for the survival and growth of start-ups, but a start-up
–usually with limited budget, moderate capital, and with no concrete customer base …

Suppliers and sellers play a crucial role in the ecommerce ecosystem. Sellers and
ecommerce firms use social media to increase user engagement, visibility, and sales. Seller …

Purpose: With the emergence of e-commerce, food ordering through mobile-app also
witnessed significant growth akin to other products. However, the consumers' switching rates …

With the outstanding development of the information and communication technology
industry, the Internet of Things (Internet of Things) has become an outstanding trend all over …

Background: This study is the first of its kind, which has used the SERVQUAL model in
conjunction with the Net Promoter Score approach to compare the service delivery of a …

The startup food tech business is a promising option due to its massive size and high repeat
ordering behavior, besides the high margins emanating from it. Thus, to remain competitive …

Монографія присвячена узасадженню теоретично-методологічного конструкту та
впровадженню оптимальної моделі розвитку гастрономічного туризму на теренах …