[HTML][HTML] Exploring crossmodal associations between sound and the chemical Senses: A systematic review including interactive visualizations
This is the first systematic review that focuses on the influence of product-intrinsic and
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …
Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences
The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour
in order to enhance, or modify, the multisensory tasting experience. Although the recognition …
in order to enhance, or modify, the multisensory tasting experience. Although the recognition …
Consumer preference heterogeneity evaluation in fruit and vegetable purchasing decisions using the best–worst approach
This study assesses consumer preferences during fruit and vegetable (FV) sales,
considering the sociodemographic variables of individuals together with their choice of point …
considering the sociodemographic variables of individuals together with their choice of point …
Tasting brands: Associations between brand personality and tastes
We test how and why food taste and brand personality interactively influence consumer
evaluations. Although food branding is a substantial and large market, studies on food taste …
evaluations. Although food branding is a substantial and large market, studies on food taste …
Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences
Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …
consumer behaviour. The research suggests that background music (as one element of the …
Effects of context and virtual reality environments on the wine tasting experience, acceptability, and emotional responses of consumers
Wine tasting is a multidimensional experience that includes contextual information from
tasting environments. Formal sensory tastings are limited by the use of booths that lack …
tasting environments. Formal sensory tastings are limited by the use of booths that lack …
Constructing healthy food names: On the sound symbolism of healthy food
The interest in healthy food has grown rapidly amongst both consumers and food
manufacturers in recent years. However, which foods should be considered healthy is …
manufacturers in recent years. However, which foods should be considered healthy is …
A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
We report a study designed to determine the most efficient means of pursuing sonic
seasoning in international marketing. For the first time, music chosen to trigger specific …
seasoning in international marketing. For the first time, music chosen to trigger specific …
Tasting names: Systematic investigations of taste-speech sounds associations
Product names can be developed to effectively convey specific sensory attributes to the
consumer. Most of the previous research on crossmodal correspondences has shown that …
consumer. Most of the previous research on crossmodal correspondences has shown that …
Assessing the influence of visual-taste congruency on perceived sweetness and product liking in immersive VR
Y Chen, AX Huang, I Faber, G Makransky… - Foods, 2020 - mdpi.com
This study was designed to assess whether the combined effect of taste-congruent and
incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception …
incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception …