[HTML][HTML] Exploring crossmodal associations between sound and the chemical Senses: A systematic review including interactive visualizations

B Rodríguez, LH Reyes, F Reinoso-Carvalho - Multisensory Research, 2023 - brill.com
This is the first systematic review that focuses on the influence of product-intrinsic and
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …

Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences

C Spence, QJ Wang, F Reinoso-Carvalho… - Frontiers in …, 2021 - frontiersin.org
The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour
in order to enhance, or modify, the multisensory tasting experience. Although the recognition …

Consumer preference heterogeneity evaluation in fruit and vegetable purchasing decisions using the best–worst approach

S Massaglia, D Borra, C Peano, F Sottile, VM Merlino - Foods, 2019 - mdpi.com
This study assesses consumer preferences during fruit and vegetable (FV) sales,
considering the sociodemographic variables of individuals together with their choice of point …

Tasting brands: Associations between brand personality and tastes

K Motoki, T Nakahara, C Velasco - Journal of Business Research, 2023 - Elsevier
We test how and why food taste and brand personality interactively influence consumer
evaluations. Although food branding is a substantial and large market, studies on food taste …

Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences

K Motoki, N Takahashi, C Velasco, C Spence - Food Quality and …, 2022 - Elsevier
Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …

Effects of context and virtual reality environments on the wine tasting experience, acceptability, and emotional responses of consumers

DD Torrico, Y Han, C Sharma, S Fuentes… - Foods, 2020 - mdpi.com
Wine tasting is a multidimensional experience that includes contextual information from
tasting environments. Formal sensory tastings are limited by the use of booths that lack …

Constructing healthy food names: On the sound symbolism of healthy food

K Motoki, J Park, A Pathak, C Spence - Food Quality and Preference, 2021 - Elsevier
The interest in healthy food has grown rapidly amongst both consumers and food
manufacturers in recent years. However, which foods should be considered healthy is …

A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences

F Reinoso-Carvalho, L Gunn, G Molina… - Journal of Business …, 2020 - Elsevier
We report a study designed to determine the most efficient means of pursuing sonic
seasoning in international marketing. For the first time, music chosen to trigger specific …

Tasting names: Systematic investigations of taste-speech sounds associations

K Motoki, T Saito, J Park, C Velasco, C Spence… - Food Quality and …, 2020 - Elsevier
Product names can be developed to effectively convey specific sensory attributes to the
consumer. Most of the previous research on crossmodal correspondences has shown that …

Assessing the influence of visual-taste congruency on perceived sweetness and product liking in immersive VR

Y Chen, AX Huang, I Faber, G Makransky… - Foods, 2020 - mdpi.com
This study was designed to assess whether the combined effect of taste-congruent and
incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception …