International marketing research has shown vivid interest in consumers' positive dispositions
toward foreign countries and globalization. Motivated by the aim to segment international …

This study examines the interplay of visitor engagement, cultural contact, memorable tourism
experience (MTE), and destination loyalty in cultural tourism. The research was conducted …

Cultural tourism is a significant element of tourism for many destinations; nevertheless,
relatively little is known about the contributing factors that form the overall cultural travel …

The sharing economy disrupts the marketplace and brings both benefits and disadvantages
into service ecosystems. We discuss principles of the S‐D logic and transformative service …

This paper explores the relationship between destination image, cultural contact, perceived
risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in …

Aids students in understanding and interpreting quantitative research articles Designed for
anyone who needs to learn to read and understand empirical reports in the social and …

This research assesses and explores the dimensionality of tourist experiences based on
their visits to cultural and creative industries parks (CCIPs). This study used in-depth …

A tourism live performance is a critical carrier of localism. It condenses local symbols and
creates a significant approach to building a destination brand. However, to date, few studies …

Cultural risk measurement is an urgent theoretical and practical issue related to cultural
sustainability of heritage sites. This research conducted rigorous scale development of …

To examine tourists' intentions to revisit and recommend a cultural tourism destination, this
study incorporates an “on-site activity involvement” variable into the Mehrabian-Russell …