L'ambition de cet ouvrage est de fournir au lecteur une orientation dans les travaux qui
envisagent la publicité en tant que phénomène communicationnel au carrefour entre …

Purpose–The purpose of this paper is to examine the presence and influence of US
advertising in Italy between the early 1950s and the mid-1970s. Design/methodology …

Purpose–The purpose of this paper is to focus on the Americanization of European
advertising in the post‐war years as a phenomenon of cultural transfer and it aims to explore …

European advertising, its aesthetics, institutions and its central organisations, the advertising
agencies, were profoundly changed by the arrival of American advertising agencies during …

Résumé Cet article propose d'examiner la transformation des métiers de la publicité en Italie
entre l'après-guerre et 1960 en s' interrogeant, en particulier, sur la confrontation entre …

Au 19e siècle, les premiers théoriciens de la communication moderne reliaient bien souvent
les enjeux de la persuasion politique et commerciale dans leurs écrits. Dans La Psychologie …

Résumé This article aims to reconstruct the cultural and “social biographies”(Kopytoff, 1986)
of advertising artefacts. It wants to examine not so much the origins of advertising artefacts …

During the postwar era, luxury fashion firms entered a new phase of their international
growth with the licensing of their brands. The French haute couture firm Dior was pioneer in …

As noted in a recent paper bearing upon the history of Motivation Research in Europe, the
impact of Dichter's theories and practice in French-speaking Europe remains understudied …

Библиография по туризму, представленная в библиотеках Конгресса США,
Лондонского и Вашингтонского университетов, в Британской библиотеке …